There are only one or two slots
Google hands you ten blue links to compete for. ChatGPT usually names one or two companies and stops talking. Coming fourth used to be perfectly good business. Now it's the same as not being there.
AI visibility for home service businesses
When homeowners ask AI who to hire, does your business get named?
A homeowner with a burst pipe used to open ten tabs and start calling. A lot of them now just ask ChatGPT and dial whoever it names. When that isn't you, there's no missed call to chase down. The job quietly goes somewhere else.
Plumbing · electrical · HVAC · roofing · landscaping · cleaning · and beyond
AI assistant
"Who is a reliable emergency plumber near me right now?"
Recommended
One local company
Clear services · current hours · consistent information
Your business
Not mentioned
Worth finding out what it says about you before a customer does.
What's actually going wrong
This has nothing to do with how good you are at the job.
These tools have never seen a thing you've built or repaired. They go off whatever they can find written about you online. Which means two shops doing identical work can end up in completely different positions.
Your details don't match up
Your site says you close at six. Your Google profile says five. Some directory still lists the number you dropped two years ago. None of that matters much to a person. To a machine deciding whether to vouch for you, it's a reason to pick someone else.
Nothing tells you it's happening
No missed call. No form someone abandoned halfway. No number in an analytics dashboard going the wrong way. You just have a slower month than you expected and no real idea why.
Estimated exposure
Work out what it's worth to you
Nothing clever happening here, it just multiplies what you type in. Put your real numbers in and see how much of your year rides on people being able to find you.
Annual revenue
$168,000
From customers who found you online
$84,000
Passing through AI-mediated discovery
$8,400
These are your numbers, not ours. We've deliberately left the last slider up to you, because anyone who tells you they know what share of your customers are already asking AI is guessing. That's the reason to go and check what it actually says about you rather than sit here doing sums.
Where to start
Three ways to go about this
Same work either way. It comes down to how much of it you want to do yourself.
No. 001 — Self-Audit Edition
Who Shows Up First? Field Guide
Sit down with it on a slow afternoon and you'll know where you stand by dinner. Comes with the questions to ask, somewhere to write the answers, and a week of small jobs to work through.
- 14-page PDF
- Ready-made prompts and scorecard
- Profile, website, and directory checklists
- $29.99, one-time
- 30-day money-back guarantee
Personalized AI Visibility Audit
We test your trade in your city, work out why the companies beating you are beating you, then go in and fix it. You get told what we changed and why.
- Business-specific testing
- Competitor comparison
- Hands-on implementation
- Guidance so you can maintain it
Continuous Monitoring
The same checks running on a schedule, so you hear about it when something shifts instead of noticing months later.
- Repeated recommendation checks
- Change detection
- Visibility history
- Clear next actions
What we won't tell you
Nobody can guarantee your business a spot in a system that regenerates its answers every time it's asked. Results shift by platform, wording, location, and time. Anyone promising otherwise is selling something.
What you can do is tidy up what's out there about you, fix the bits that contradict each other, and check again next month. Do that consistently and you'll be ahead of most of your competition, who aren't doing any of it.