/* asktobooked — Who Shows Up First? landing page */

:root {
  --color-bg: #f7f4ef;
  --color-bg-alt: #edeae3;
  --color-surface: #ffffff;
  --color-ink: #1a1f2e;
  --color-ink-muted: #4a5268;
  --color-ink-soft: #6b7389;
  --color-accent: #c45c26;
  --color-accent-hover: #a84d1f;
  --color-accent-soft: #fdf0e8;
  --color-navy: #1a2744;
  --color-border: #d8d3c8;
  --color-success: #2d6a4f;

  --font-serif: "Fraunces", Georgia, serif;
  --font-sans: "DM Sans", system-ui, sans-serif;

  --radius: 8px;
  --radius-lg: 16px;
  --shadow: 0 4px 24px rgba(26, 31, 46, 0.08);
  --shadow-lg: 0 12px 48px rgba(26, 31, 46, 0.12);
  --max-width: 1120px;
  --header-height: 72px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--color-ink);
  background: var(--color-bg);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  height: auto;
}

a {
  color: var(--color-accent);
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

a:hover {
  color: var(--color-accent-hover);
}

.container {
  width: min(100% - 2rem, var(--max-width));
  margin-inline: auto;
}

.skip-link {
  position: absolute;
  top: -100%;
  left: 1rem;
  padding: 0.5rem 1rem;
  background: var(--color-navy);
  color: #fff;
  z-index: 999;
  text-decoration: none;
  border-radius: var(--radius);
}

.skip-link:focus {
  top: 1rem;
}

/* Typography */
h1, h2, h3 {
  font-family: var(--font-serif);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -0.02em;
}

h1 {
  font-size: clamp(2.5rem, 6vw, 4rem);
  margin: 0.25rem 0 1rem;
}

h2 {
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  margin: 0 0 1rem;
}

h3 {
  font-size: 1.25rem;
  margin: 0 0 0.5rem;
}

p {
  margin: 0 0 1rem;
}

.lead {
  font-size: 1.2rem;
  color: var(--color-ink-muted);
}

.eyebrow {
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-accent);
  margin: 0 0 0.5rem;
}

.edition {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-ink-soft);
  margin: 0 0 0.75rem;
}

.section-header {
  max-width: 640px;
  margin-bottom: 3rem;
}

.section-header p {
  color: var(--color-ink-muted);
  margin: 0;
}

/* Logo */
.logo {
  font-family: var(--font-serif);
  font-size: 1.35rem;
  font-weight: 700;
  color: var(--color-ink);
  text-decoration: none;
  letter-spacing: -0.02em;
}

.logo span {
  color: var(--color-accent);
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.875rem 1.5rem;
  font-family: var(--font-sans);
  font-size: 0.9375rem;
  font-weight: 600;
  text-decoration: none;
  border-radius: var(--radius);
  border: 2px solid transparent;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, border-color 0.2s, transform 0.15s;
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--color-accent);
  color: #fff;
  border-color: var(--color-accent);
}

.btn-primary:hover {
  background: var(--color-accent-hover);
  border-color: var(--color-accent-hover);
  color: #fff;
}

.btn-secondary {
  background: transparent;
  color: var(--color-ink);
  border-color: var(--color-border);
}

.btn-secondary:hover {
  border-color: var(--color-ink);
  color: var(--color-ink);
}

.btn-block {
  width: 100%;
}

.btn-large {
  padding: 1.125rem 1.75rem;
  font-size: 1.0625rem;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(247, 244, 239, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--color-border);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: var(--header-height);
}

.nav {
  display: flex;
  align-items: center;
  gap: 1.75rem;
}

.nav a {
  color: var(--color-ink-muted);
  text-decoration: none;
  font-size: 0.9375rem;
  font-weight: 500;
}

.nav a:hover {
  color: var(--color-ink);
}

.nav-cta {
  padding: 0.5rem 1rem;
  background: var(--color-accent);
  color: #fff !important;
  border-radius: var(--radius);
}

.nav-cta:hover {
  background: var(--color-accent-hover);
  color: #fff !important;
}

.menu-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  padding: 0.5rem;
  background: none;
  border: none;
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--color-ink);
  border-radius: 1px;
}

/* Hero */
.hero {
  padding: 4rem 0 5rem;
  background:
    radial-gradient(ellipse 80% 60% at 70% 20%, rgba(196, 92, 38, 0.08), transparent),
    var(--color-bg);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}

.hero-lead {
  font-size: 1.125rem;
  color: var(--color-ink-muted);
  max-width: 520px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin: 2rem 0 1.5rem;
}

.hero-trades {
  font-size: 0.8125rem;
  color: var(--color-ink-soft);
  letter-spacing: 0.02em;
  margin: 0;
}

/* Phone mockup */
.phone-mockup {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 1.5rem;
  box-shadow: var(--shadow-lg);
}

.phone-header {
  font-size: 0.75rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--color-ink-soft);
  margin-bottom: 1rem;
}

.phone-query {
  background: var(--color-bg-alt);
  padding: 0.875rem 1rem;
  border-radius: var(--radius);
  font-size: 0.9375rem;
  margin-bottom: 1rem;
  color: var(--color-ink-muted);
}

.phone-answer {
  background: var(--color-accent-soft);
  border-left: 3px solid var(--color-accent);
  padding: 1rem 1.25rem;
  border-radius: 0 var(--radius) var(--radius) 0;
}

.phone-answer strong {
  display: block;
  font-size: 1.125rem;
  margin-bottom: 0.25rem;
}

.phone-answer span {
  font-size: 0.875rem;
  color: var(--color-ink-muted);
}

.phone-caption {
  margin: 1rem 0 0;
  font-size: 0.8125rem;
  color: var(--color-ink-soft);
  text-align: center;
}

/* Stats */
.stats {
  padding: 3rem 0;
  background: var(--color-navy);
  color: #fff;
}

.stats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}

.stat-card {
  text-align: center;
}

.stat-number {
  display: block;
  font-family: var(--font-serif);
  font-size: clamp(1.75rem, 4vw, 2.25rem);
  font-weight: 800;
  color: #fff;
  margin-bottom: 0.75rem;
}

.stat-card p {
  font-size: 0.9375rem;
  color: rgba(255, 255, 255, 0.75);
  margin: 0;
  line-height: 1.5;
}

/* Problem */
.problem {
  padding: 5rem 0;
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
}

.compare-cards {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.compare-card {
  padding: 1.5rem;
  border-radius: var(--radius-lg);
  border: 1px solid var(--color-border);
}

.compare-you {
  background: var(--color-surface);
}

.compare-them {
  background: var(--color-accent-soft);
  border-color: rgba(196, 92, 38, 0.25);
}

.compare-label {
  display: block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 0.75rem;
  color: var(--color-ink-soft);
}

.compare-card ul {
  margin: 0;
  padding-left: 1.25rem;
}

.compare-card li {
  margin-bottom: 0.35rem;
  color: var(--color-ink-muted);
}

.compare-card li:last-child {
  margin-bottom: 0;
}

/* Steps */
.steps {
  padding: 5rem 0;
  background: var(--color-bg-alt);
}

.steps-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.5rem;
}

.step {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.5rem;
  padding: 2rem;
  background: var(--color-surface);
  border-radius: var(--radius-lg);
  border: 1px solid var(--color-border);
  box-shadow: var(--shadow);
}

.step-num {
  font-family: var(--font-serif);
  font-size: 2rem;
  font-weight: 800;
  color: var(--color-accent);
  line-height: 1;
}

.step p {
  color: var(--color-ink-muted);
  margin: 0;
}

/* Inside */
.inside {
  padding: 5rem 0;
}

.inside-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
  margin-bottom: 3rem;
}

.inside-card {
  padding: 1.75rem;
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
}

.inside-card p {
  color: var(--color-ink-muted);
  margin: 0;
  font-size: 0.9375rem;
}

.scorecard-preview {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2rem;
  overflow-x: auto;
}

.scorecard-preview h3 {
  font-size: 0.875rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-ink-soft);
  margin-bottom: 1.25rem;
}

.scorecard-preview table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9375rem;
}

.scorecard-preview th,
.scorecard-preview td {
  padding: 0.75rem 1rem;
  text-align: left;
  border-bottom: 1px solid var(--color-border);
}

.scorecard-preview th {
  font-weight: 600;
  background: var(--color-bg-alt);
}

.scorecard-preview td {
  color: var(--color-ink-muted);
  min-width: 100px;
}

/* Caveat */
.caveat {
  padding: 4rem 0;
}

.caveat-box {
  max-width: 720px;
  margin-inline: auto;
  padding: 2.5rem;
  background: var(--color-surface);
  border: 2px solid var(--color-border);
  border-left: 4px solid var(--color-navy);
  border-radius: var(--radius-lg);
}

.caveat-box p:last-child {
  margin-bottom: 0;
  color: var(--color-ink-muted);
}

/* Purchase */
.purchase {
  padding: 5rem 0;
  background:
    radial-gradient(ellipse 60% 50% at 20% 80%, rgba(196, 92, 38, 0.06), transparent),
    var(--color-bg-alt);
}

.purchase-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
}

.purchase-includes {
  margin: 1.5rem 0;
  padding: 0;
  list-style: none;
}

.purchase-includes li {
  position: relative;
  padding-left: 1.5rem;
  margin-bottom: 0.5rem;
  color: var(--color-ink-muted);
}

.purchase-includes li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--color-success);
  font-weight: 700;
}

.purchase-price {
  margin: 2rem 0 0;
}

.price-amount {
  display: block;
  font-family: var(--font-serif);
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--color-ink);
}

.price-note {
  font-size: 0.875rem;
  color: var(--color-ink-soft);
}

.purchase-form-wrap {
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-lg);
  padding: 2rem;
  box-shadow: var(--shadow-lg);
}

.embed-placeholder {
  margin-top: 1.5rem;
  padding: 1.5rem;
  background: var(--color-bg);
  border: 1px dashed var(--color-border);
  border-radius: var(--radius);
  font-size: 0.875rem;
  color: var(--color-ink-soft);
  text-align: center;
  line-height: 1.6;
}

.embed-placeholder code {
  font-size: 0.8125rem;
  background: var(--color-bg-alt);
  padding: 0.15rem 0.4rem;
  border-radius: 4px;
}

/* Consulting */
.consulting {
  padding: 5rem 0;
  background: var(--color-navy);
  color: #fff;
}

.consulting-header {
  max-width: 640px;
  margin-bottom: 3rem;
}

.consulting-header h2 {
  color: #fff;
}

.consulting-header .lead {
  color: rgba(255, 255, 255, 0.75);
  margin: 0;
}

.spots-badge {
  display: inline-block;
  padding: 0.4rem 0.875rem;
  background: var(--color-accent);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 999px;
  margin-bottom: 1.25rem;
}

.consulting-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
}

.consulting-offer h3 {
  color: #fff;
  margin-bottom: 1rem;
}

.consulting-offer ul {
  margin: 0 0 1.5rem;
  padding-left: 1.25rem;
  color: rgba(255, 255, 255, 0.8);
}

.consulting-offer li {
  margin-bottom: 0.5rem;
}

.consulting-note {
  font-size: 0.9375rem;
  color: rgba(255, 255, 255, 0.6);
  margin: 0;
  padding-top: 1rem;
  border-top: 1px solid rgba(255, 255, 255, 0.15);
}

.calendly-wrap {
  background: var(--color-surface);
  border-radius: var(--radius-lg);
  overflow: hidden;
  min-height: 400px;
}

.calendly-fallback {
  padding: 2rem;
  margin: 0;
  text-align: center;
}

.calendly-fallback .btn {
  margin: 0;
}

/* FAQ */
.faq {
  padding: 5rem 0;
}

.faq-list {
  margin: 2rem 0 0;
}

.faq-item {
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--color-border);
}

.faq-item:first-child {
  border-top: 1px solid var(--color-border);
}

.faq-item dt {
  font-family: var(--font-serif);
  font-size: 1.125rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
}

.faq-item dd {
  margin: 0;
  color: var(--color-ink-muted);
}

/* Footer */
.site-footer {
  padding: 3rem 0;
  background: var(--color-ink);
  color: rgba(255, 255, 255, 0.7);
}

.footer-inner {
  display: grid;
  gap: 1.5rem;
}

.footer-brand .logo {
  color: #fff;
}

.footer-brand p {
  margin: 0.5rem 0 0;
  font-size: 0.9375rem;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem;
}

.footer-links a {
  color: rgba(255, 255, 255, 0.7);
  text-decoration: none;
  font-size: 0.9375rem;
}

.footer-links a:hover {
  color: #fff;
}

.footer-copy {
  font-size: 0.8125rem;
  margin: 0;
  color: rgba(255, 255, 255, 0.45);
}

/* Responsive */
@media (max-width: 900px) {
  .hero-grid,
  .problem-grid,
  .purchase-grid,
  .consulting-grid {
    grid-template-columns: 1fr;
  }

  .stats-grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .inside-grid {
    grid-template-columns: 1fr;
  }

  .hero-visual {
    order: -1;
  }
}

@media (max-width: 768px) {
  .nav {
    display: none;
    position: absolute;
    top: var(--header-height);
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    padding: 1rem;
    background: var(--color-bg);
    border-bottom: 1px solid var(--color-border);
    gap: 0;
  }

  .nav.is-open {
    display: flex;
  }

  .nav a {
    padding: 0.875rem 0;
    border-bottom: 1px solid var(--color-border);
  }

  .nav-cta {
    margin-top: 0.5rem;
    text-align: center;
  }

  .menu-toggle {
    display: flex;
  }

  .header-inner {
    position: relative;
  }

  .hero {
    padding: 2.5rem 0 3.5rem;
  }

  .hero-actions {
    flex-direction: column;
  }

  .hero-actions .btn {
    width: 100%;
  }

  .step {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }

  .step-num {
    font-size: 1.5rem;
  }
}